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Investor Portals
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About
Who We Are
Smart Asset Capital is a vertically integrated real estate private equity investment firm with a laser focus on acquiring commercial assets that already cashflow and perform well but benefit from creative and innovative strategies that have otherwise been overlooked in the market.
With a dedicated property management team overseeing over 4,000,000 square feet and 65+ professionals, we ensure operational excellence. Our strong local presence and extensive broker network provide us with access to exclusive off-market opportunities, setting us apart in the competitive real estate market.
Our Story
Smart Asset Capital was founded in 2019 with a clear vision: to empower investors through strategic, high-yield real estate opportunities. What began as a focus on residential investments has evolved into leadership in industrial real estate.
In May 2024, we launched SAC Industrial Fund I, marking a pivotal moment in our growth. Today, we concentrate on small to medium-sized, cash-flowing industrial properties in Southeastern Wisconsin, identifying opportunities often overlooked by others.
Our journey reflects a steadfast commitment to delivering exceptional value to our investors.
Mission
To deliver exceptional returns for our investors through local investments, operational excellence, and long-term value creation.
Vision
To become the premier private equity firm specializing in industrial real estate, known for transparency, strong relationships, and precise execution.
Core Values
Transparency: We prioritize clear, honest communication with our investors and partners.
Integrity: Every decision is guided by doing what’s right, not just what’s profitable.
Relationships: We value trust and mutual respect in every interaction with investors, tenants, and stakeholders.
TEAM
Adam McCarthy
Principal & Co-Founder
Geoff Stuhr
Principal & Co-Founder
Brock Mogensen
Principal & Co-Founder
Adam Campbell
Board of Advisors, Operational Strategy
Lincoln Archibald
Board of Advisors, Investment Strategy
Jeff Fine
Board of Advisors, Operational Strategy
Corey Vanderpoel
Board of Advisors, Investment Strategy
Matt Smith
Board Member, Strategic Partnerships